Page rank
Googles PageRank value is a representation of a websites effectiveness; it is based on a number of conditions. Firstly it must be properly optimised, then another major factor is link popularity. Websites with a high PageRank (PR) value will tend to have more traffic and higher positions in search engines (although many other factors are also taken into consideration).
Search engines look for PageRank 10 websites first for the results to search terms used, if no PR10 sites are found they look for PR9 websites etc. So if you have a website with a PR of 0 you will always be low down in the rankings.
PR10 is the website optimisers ‘Holy Grail’ and is extremely hard to achieve. The numbers vary, but there are currently less than 200 websites with a PR10, these sites include:
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