Keywords
Keywords and key phrases are possibly the most important element of any Internet marketing project. They are the terms that you use to match your web presence to your target customers. Most Internet users find websites by using search engines rather than by going directly to a known website address. Search engines use the keyword entered by the user to try and match with the relevant information on their database. So Keywords are used on websites, pay per click adverts, press releases and articles amongst others.
Using “web design” phrases to illustrate this article, some example keywords are ‘website design’, ‘internet design’ and maybe some more geographical references to really target your audience such as ‘web design Manchester’. Our Keyword suggestions will depend on the nature of the website subject and how specific you want to be.
Getting Started
Most people have some ideas about which keywords or phrases will match their business, so an easy way to start is for our team to brainstorm with you and your colleagues until we have around 15 phrases on a list. At this stage don’t try to rank them in order of importance, this is not relevant, we will just try and make the list reflect the subject as you might for an entry in a telephone directory.
Researching the list
Once we have this list we would start more in depth research to try and pick out which phrases and words will work the best for you. We will research the number of monthly searches being performed using it and similar phrases. This tends to throw up new ideas and helps expand the options further.
One problem is that your website is not alone, so we will also take into account the level of competition for a particular phrase. Many phrases are highly competitive and will take a large amount of effort to rank with. It may be better in some cases to take a less popular phrase and be on page 1 of the organic search than put all the time and money into reaching say page 17 for a very popular search.
For more details please contact one of our specialist team.
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