Linking strategies
Link popularity is measured by the total number of websites that link to your site. The number of websites that you link to is not taken into consideration.
You can check the link popularity of your own website by typing “link:http://www.yourdomainname.com” into www.yahoo.co.uk, www.google.co.uk, or www.msn.co.uk and pressing ‘search’.
A high link popularity count can dramatically increase traffic to your website. Well placed links will encourage people to click through to your website, but search engines also use the link popularity figure to rank websites.
Most of the major search engines now incorporate link popularity into their algorithms. As a result, increasing the number of quality, relevant sites that link to your website can actually improve your search engine rankings. There is still no "secret" to getting good rankings, but boosting your site's link popularity is well known to be one of the main contributory factors.
Knowing who links to your site and increasing the number of quality links is an important part of any website optimisation process. You should never encourage a link from a site you wouldn't want your visitors to see. Linking with websites that are of low quality will weaken your website's link popularity.
You may well enquire “why are links so important"? Every incoming link is effectively a ‘vote' that counts towards the overall popularity and hence page ranking of your website. If a well respected website links to your website, the search engines take that as a vote of confidence. So obtaining links from other websites with a high PR value is very important.
The Open Directory Project website www.dmoz.org is a highly respected directory of websites and the site itself has a PR9 so it is important to get your website approved for inclusion in this directory. This is one of the things we will endeavor to do for our clients, but the directory is moderated by humans and only accepts fully optimised, compliant websites.
Link building is a time consuming process, where we apply to each website individually but without accomplishing this task, it is virtually assured your web site will never rank very high on any of the search engines.
For more details please contact one of our specialist team.
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Keywords
The start of all Internet marketing, it is vital you select the right keywords for your business.
Linking strategies
Link popularity is measured by the total number of websites that link to your site.
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E-mail marketing
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Google sitemap
A Google Sitemap is a simple way to improve your site for search engines.
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