Pay Per Click Advertising
Pay Per Click (PPC) is one step up from natural search engine optimisation, giving you a way of guaranteeing first page positioning on the main search engine results pages. With almost immediate effect, your advert will appear under the sponsored links area of the results page.
PPC advertising is based on bidding against your competitors to place targeted adverts for your website at the top of the major search engine results. Every time the advert appears (an impression) it does not cost anything, however when a user clicks on your advert you pay the amount bid to the search engine provider. Cost 'per click' amounts vary from a minimum value of 10p to in excess of £20 per click in the most aggressive market places.
At Website Analyst our experts can research, set up and manage your PPC advertising campaign, and we will ensure you get the very best coverage out of your budget. By producing highly targeted adverts we will ensure a high return on investment, bringing the highest quality traffic to your site. This is often run hand in hand with our natural search engine optimisation, and can be phased out when you are achieving high natural rankings.
All our clients receive a monthly monitoring report showing through the use of analytical tracking, just how much traffic PPC is achieving and we review where necessary, looking out for fresh opportunities to improve.
For more details please contact one of our specialist team.
|
